TBA Credit Union - Headquarters

Services Provided:  Retail Design

Completed:  February 2014
Job Cost:  $14,300
Building Size:  Branch lobby only
Location:  New HQ/Branch, Traverse City, MI

Description:  We were brought in to create a unique retail look and feel to the lobby of TBA’s new HQ location on Front Street in downtown Traverse City.  This location is replacing a former HQ location on the South end of town and consolidating another branch location downtown, 

Our solution included schematic layout, millwork design, colors, finishes, wayfinding signage as well merchandising and graphics.  All of these solutions were based on the local demographics as well as extending existing TBA brand requirements.  We also coordinated with the client’s architect and his exterior look and feel for the building. 

We helped TBA implement dialog banking for the first time including the design of the actual millwork.  Frank McFadden has been designing and implementing dialog stations since the mid-90’s so he and his team were instrumental in creating that very important member touch point.