Frankenmuth Credit Union - Reese Branch

Services Provided:  Retail Design

Completed:  July 2013
Job Cost:  $23,700
Building size:  2,839 sq. ft.   
Location:  Renovated Branch - Reese, MI

Description:  We were brought in to create a new prototype retail look and feel to be utilized by Frankenmuth on the Reese branch, HQ renovation in Frankenmuth and future branches.  The Reese location was acquired as part of a merger and needed updating.    

Our solution included schematic layout, millwork design, colors, finishes, wayfinding signage as well merchandising and graphics.  All of these solutions were based on the local demographics as well as leveraging existing Frankenmuth color palettes. We looked at exterior signage and exterior branding as well as part of the project. Changes to the exterior were fairly minimal though.

Frankenmuth had already implemented dialog banking at a couple of other branches but referred to our experience to tweak/improve upon their previous versions.  We created a custom design for Frankenmuth as we do with every client that will truly set them apart and tie them into each community.   This solution has totally transformed the old environment.