TCG started engaging major universities in 2009 regarding their retail offerings. We have found their challenges to be consistent with what hospitals and large medical buildings face. They struggle with what kind of retail to offer, where to offer it and what is the best way to present it.

Today’s tough economic/budget challenges require universities to grow revenues and profitability in new and unique ways. Much like our hospital clients, they need to achieve this while co-existing with the local communities they reside in.

Universities can offer a true win/win by enjoying new/enhanced revenues as well as providing superior service to their students and faculty!

• Knowledge of campus on a demographic level

• Consideration of demand generators – current and planned

• Identification of student’s traffic patterns

• Identification of competition

• Take location prejudice out of site selection

• The ability to look back and see why we succeeded or failed

• What should a location cost in the market

• Increase revenues and profitability with university retail strategy and business plan

• Improve student and faculty satisfaction and outcomes with system wide integration of university product sales

• Identify cultural readiness and execute necessary strategies to ensure successful implementation

• Provide advanced sales training focused on navigationg healthcare organizations, retail marketing, managing patient and clinical relationships and appropriate use of clinical products

• Reduce time and expense with established marketing plans, staffing and management recommendations and recruitment, technical resources and operating manuals

• Demographic, competition & product based analysis vs. workflow

• Layout of space based on bubble diagrams and product adjacency analysis

• Type of touch points – kiosks, concierge etc.

• Complete environment- Casework, finishes, lighting, furniture, way-finding & merchandising signage

• Typically 10-50% increase in revenues/profits

• Reduce the delivery time of your projects 20-30%

• Reduce the cost of your projects 6-8%

• Improve the quality of subcontractors, reduce risk

• Early cost input, updated three times during pre-construction

• Guaranteed Maximum price for Pre-construction and Construction

• Open book process passes savings to the owner

• Sale – Leaseback Solutions

• Outsource vs. Ownership Analysis

• Ground Lease vs. Purchase Analysis

• Owner-Tenant Solutions

• Project Costs/Feasibility Analysis

• Your promise to your students becomes your Brand

• Manifest your brand throughout your campus experience: name, logo, how you interact and communicate with your students/faculty

• Orchestrate all points of contact of your brand throughout your campus/faciities – including printed and digital media

• Manage your brand so that it ensures currency and changes with market, competitive and demographic pressures